Engineering & Product Blog
Technical breakdowns, architecture decisions, and lessons learned building real-world products at EBUS Edge.
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Latest Articles (99)
Pivoting Pricing Models: From Fixed Retainers to Performance Revenue Share
How shifting Zula's marketplace pricing from upfront chef subscription fees to a performance-based booking commission increased seller activation by 310%.
Building a Field Sales Force in Accra: Lessons on Onboarding and Commission Structures
Practical insights on recruiting, training, and retaining high-performing field sales agents for merchant onboarding across major commercial hubs.
Closing Enterprise AI Deals Without 6-Month Sales Cycles
How Telesam AI compressed enterprise deal timelines from 180 days to 21 days by deploying turnkey ROI calculators and rapid 48-hour pilot environments.
Customer Retention Strategies: The First 30-Day Onboarding Playbook
Why 60% of SaaS churn happens in the first month, and how structured concierge onboarding reduced net customer churn from 8% to 1.8%.
Value-Based Pricing: How We Structuring Tiers Based on Business Impact
Moving away from cost-plus and tier-based feature gating to pricing models pegged directly to customer cost savings and revenue expansion.
Crafting High-Converting Cold Call Scripts for B2B Sales Representatives
A breakdown of the 4-part cold calling frame that increased our sales rep appointment conversion rates from 5% to 22%.
Building Partner Referral Networks in Local Business Ecosystems
How partnering with trade associations, hospitality groups, and local business influencers lowered our customer acquisition cost (CAC) by 55%.
Managing Sales Pipeline Velocity: How to Identify and Fix Deal Bottlenecks
Applying pipeline velocity equations to identify stalled sales stages, eliminate zombie deals, and increase quarterly closed revenue by 40%.
How We Built a TikTok-Style Reels System with R2, NestJS, and Expo
An end-to-end breakdown of building short-form video streaming with Cloudflare R2, NestJS processing pipelines, FFmpeg HLS transcoding, and Expo React Native playback.